Free software for schools 

About Us

Floating Book

Our Loved By Kids company vision is to get high-quality, educational content into the hands of young children, whether it is in digital or physical form.

Story Station

Developed over two years, the first exciting new product to be launched by Loved By Kids is called Story Station.

The Story Station classroom learning platform has been developed exclusively for schools by an independent panel of educational, publishing and digital experts. Our consultants have selected picture book titles, from the world's leading publishers, and have helped us to create curriculum-linked teaching resources and software that will help to inspire a lifelong love of reading and will be loved by kids!

David Henderson

David Henderson

Managing Director, Tide Mill Media

David is the energetic Managing Director of the Tide Mill Media group, the parent organisation of Loved By Kids, and is the driving force behind Story Station. David is passionate about children's publishing, both in traditional book form as well as evolving digital channels. 

Simon Dickins

Simon Dickins

Sales Director

Simon has spent a career in software and technology and has brought this experience to Loved By Kids. With young children of his own, Simon has his very own testing panel for Loved By Kids products at home!

Heather Johnson

Heather Johnson

Sales Executive

Heather’s background as a children’s specialist at an independent bookshop allowed her to work closely with schools, helping teachers pick the best books for their classrooms. Heather loves helping kids find books they’ll love and discover stories to inspire them.

Sharon rogers

Sharon Rogers

Educational Consultant

Sharon has worked in both state and independent primary schools; as a classteacher, Literacy Co-ordinator, Head of Infants, Deputy Headteacher – and most recently as a specialist teacher of Speech and Drama.

Hanna Byrom

Hannah Byrom

Educational Consultant

Hannah has taught for over ten years and has experience of teaching both in the state and the independent sectors. She specialises in the Early Years and is presently teaching in Reception.

Fiona Waters

Fiona Waters

Content Consultant

Winner of the 2005 CLPE Poetry Prize, Fiona has over 80 book titles to her name. She is also the Editorial Director of Troubadour, The Travelling Book Company – the largest independent book fair company in the UK.

Ellie Wharton

Ellie Wharton

Digital Consultant

Ellie Wharton has lots of experience in children’s publishing in roles ranging from International Rights Manager to Literary Agent to Acting Publisher at one of the UK’s largest publishers.